- umbrella branding
- Реклама: зонтичный брэнд
Универсальный англо-русский словарь. Академик.ру. 2011.
umbrella branding
Смотреть что такое "umbrella branding" в других словарях:
Umbrella brand — An umbrella brand is a high altitude articulation of difference and benefits with several sub conversations captured beneath. It unites a series of sub brands with one voice, leaving room for each sub brand to engage in sub conversations relevant … Wikipedia
Corporate Branding — Dieser Artikel wurde aufgrund inhaltlicher und/oder formaler Mängel auf der Qualitätssicherungsseite des Portals Wirtschaft eingetragen. Du kannst helfen, indem Du die dort genannten Mängel beseitigst oder Dich an der Diskussion beteiligst.… … Deutsch Wikipedia
Individual branding — Individual branding, also called individual product branding or multibranding, is the marketing strategy of giving each product in a portfolio its own unique brand name. This contrasts with family branding, corporate branding, and umbrella… … Wikipedia
Corporate branding — Marketing Key concepts Product marketing · Pricing … Wikipedia
Place branding — (also known as destination branding, place marketing or place promotion) is a relatively new umbrella term encompassing Nation Branding, Region Branding and City Branding. The term was first developed by Philip Kotler, [… … Wikipedia
Family branding — is a marketing strategy that involves selling several related products under one brand name. It is contrasted with individual branding in which each product in a portfolio is given a unique identity and brand name.There are often economies of… … Wikipedia
Brand extension — or brand stretching is a marketing strategy in which a firm marketing a product with a well developed image uses the same brand name in a different product category. Organizations use this strategy to increase and leverage brand equity… … Wikipedia
United States Space Camp — U.S. Space Camp is hosted by the U.S. Space Rocket Center in Huntsville, Alabama. Space Camp refers to both the actual camp and a family of related camp programs offered year round by the facility. The camp provides residential and day camp… … Wikipedia
Birger Wernerfelt — is an economist and management theorist. He is the JC Penney Professor of Management and head of the PhD Program at the MIT Sloan School of Management. Biography A Danish citizen, Wernerfelt has degrees from the University of Copenhagen and… … Wikipedia
Overground Network — Not to be confused with London Overground. Overground Network Overground Network sign at Richmond Info Owner Strategic Rail Author … Wikipedia
Metlink — Victoria Proprietary Limited Type Private Industry Public transport Founded 2003 Headquar … Wikipedia
